The Price Calculator reverse-calculates the optimal selling price based on your target profit margin. This guide shows you how to use it to set profitable prices.

What is Price Calculator?

The Price Calculator helps you determine the right selling price to achieve your target profit margin or ROI. Instead of guessing, it calculates the exact price you need.

Step 1: Enter Product Costs

• Product Cost: Cost to manufacture or purchase
• Shipping Cost: Cost to ship to Amazon
• Other Costs: Packaging, labeling, etc.

Step 2: Select Marketplace & Category

Choose marketplace and category. This determines referral fees and other Amazon charges that affect pricing.

Step 3: Enter Product Specifications

• Weight & Dimensions: Affects FBA fees
• Expected Volume: For accurate fee calculations

Step 4: Set Target Profit Margin

Enter your desired profit margin (typically 20-30%). The calculator will show the price needed to achieve this margin.

Understanding Results

Minimum Price

Break-even price (0% profit). Never sell below this.

Recommended Price

Price with your target profit margin. This is what you should sell at.

Maximum Price

Price with 50% margin for reference. May not be competitive.

Best Practices

• Use recommended price as starting point
• Consider market competition when setting final price
• Aim for 20-30% profit margin minimum
• Compare prices across marketplaces
• Re-calculate when costs change