The Opportunity Score Calculator evaluates product potential on a 0-100 scale based on profit margin, competition, sales volume, and seasonality. This guide shows you how to use it effectively.

What is Opportunity Score?

Opportunity Score combines four key factors: Profitability (40%), Competition (30%), Sales (20%), and Seasonality (10%). Higher scores indicate better opportunities.

Step 1: Enter Profitability Data

• Profit Margin: Profit as percentage of revenue
• ROI: Return on investment percentage

Step 2: Enter Competition Data

• BSR: Best Seller Rank
• Competitor Count: Number of competitors
• Average Reviews: Review count of top competitors

Step 3: Enter Sales Data

• Monthly Sales: Estimated units sold per month
• Sales Trend: Improving, stable, or declining

Step 4: Enter Seasonality

• Seasonal Pattern: Year-round, seasonal, or trending

Understanding Results

Opportunity Score

• 80-100: Excellent opportunity
• 65-79: Good opportunity
• 50-64: Fair opportunity
• Below 50: Poor opportunity

Best Practices

• Aim for scores above 65 (Good) or 80+ (Excellent)
• Compare multiple products
• Consider your unique advantages
• Use scores to prioritize products
• Re-calculate as conditions change