The Do Not Sell Score calculates a risk score (0-100) for products to help you identify high-risk products to avoid. This guide shows you how to use it effectively.

What is Do Not Sell Score?

The Do Not Sell Score evaluates products for risk factors like low profit margins, high competition, poor reviews, legal issues, and seasonality. Higher scores indicate higher risk.

Step 1: Enter Product Data

• Profit Margin: Expected profit margin
• Competition: Number of competitors
• Reviews: Average competitor reviews
• BSR: Best Seller Rank

Step 2: Enter Risk Factors

• Legal Issues: Any legal concerns
• Seasonality: Seasonal demand patterns
• Review Quality: Average ratings
• Market Saturation: Market maturity

Step 3: Get Risk Score

The calculator provides a risk score (0-100) and recommendations.

Understanding Results

Risk Score

• 0-30 (Low Risk): Safe to sell
• 30-50 (Moderate Risk): Proceed with caution
• 50-70 (High Risk): Significant concerns
• 70-100 (Very High Risk): Avoid selling

Best Practices

• Avoid products with scores above 70
• Be cautious with scores 50-70
• Consider your risk tolerance
• Use scores as warning signals
• Combine with other research