Different Amazon categories have different profit potential. Our ROI Heatmap visualizes ROI across categories, helping you find the best opportunities for your risk appetite.

What is ROI Heatmap?

ROI Heatmap is an interactive visualization showing:

• Average ROI by category
• Profit margins
• Competition levels
• Risk levels

Colors indicate profit potential - green for high, red for low.

Understanding the Heatmap

Green Categories: High ROI, good opportunities

• Electronics: 40-60% ROI
• Home & Kitchen: 30-45% ROI
• Sports & Outdoors: 35-50% ROI

Yellow Categories: Moderate ROI

• Clothing: 25-35% ROI
• Toys: 30-40% ROI

Red Categories: Low ROI, avoid

• Books: 10-20% ROI
• Highly saturated categories

How to Use the Heatmap

1. Browse categories by ROI
2. Filter by risk level
3. Click categories for details
4. Compare multiple categories
5. Identify opportunities

Real-World Example

Looking at the heatmap:

• Electronics: Green (high ROI, moderate risk)
• Home & Kitchen: Green (good ROI, low risk)
• Clothing: Yellow (moderate ROI, high competition)
• Books: Red (low ROI, avoid)

Focus on green categories for best opportunities!

Best Practices

• Focus on green categories
• Consider your risk tolerance
• Explore multiple categories
• Use heatmap to identify opportunities
• Combine with other research