Not every product idea is worth pursuing. Our Product Validator helps you identify profitable opportunities and avoid costly mistakes.

What is Product Validation?

Product validation analyzes your product idea across multiple factors:

• Profitability: Profit margins and ROI
• Competition: Number and strength of competitors
• Market Size: Sales volume and demand
• BSR: Best Seller Rank trends
• Reviews: Competitor review counts
• Seasonality: Demand patterns

It provides a score (0-100) indicating the likelihood of success.

Understanding Validation Scores

80-100 (Excellent):

• High profit margins
• Low to moderate competition
• Good market demand
• High chance of success

65-79 (Good):

• Decent profit margins
• Moderate competition
• Acceptable market demand
• Good opportunity

50-64 (Fair):

• Lower profit margins
• Higher competition
• Moderate market demand
• Moderate risk

Below 50 (Poor):

• Low profit margins
• High competition
• Low market demand
• Higher risk

Real-World Example

Let's validate a product:

• Product: Kitchen cutting board
• Price: $29.99
• Cost: $10
• BSR: 3,500
• Competitors: 500
• Avg reviews: 300
• Monthly sales: 150 units

Validation Score: 72 (Good)

This product has good potential - decent margins, moderate competition, and good demand.

Using Validation Scores

Validation scores are a guide, not a strict rule:

• High scores (80+): Prioritize these products
• Good scores (65-79): Consider if you have advantages
• Fair scores (50-64): Proceed with caution
• Low scores (<50): Avoid unless you have strong differentiation

Best Practices

• Validate multiple products before deciding
• Consider your unique advantages
• Use validation as one factor, not the only factor
• Combine with other research methods
• Re-validate as market conditions change