Launching a private label product isn't equally difficult for all products. Some markets are easy to enter, others have high barriers. Our Private Label Difficulty tool helps you assess launch difficulty.

What is Private Label Difficulty?

Private Label Difficulty evaluates:

• Competition: Number and strength of competitors
• Reviews: Review counts of top products
• BSR: Best Seller Rank trends
• Market Saturation: How crowded the market is
• Barriers to Entry: Brand dominance, IP, capital, manufacturing

Understanding Difficulty Scores

0-30 (Easy): Low competition, few barriers, easy to enter

30-50 (Moderate): Some competition, manageable barriers

50-70 (Hard): High competition, significant barriers

70-100 (Very Hard): Very high competition, major barriers

Real-World Example

Product A (Easy):

• Competitors: 200
• Avg reviews: 50
• No brand dominance
• Low capital requirements
• Difficulty: 25 (Easy)

Product B (Very Hard):

• Competitors: 5,000+
• Avg reviews: 10,000+
• Strong brand dominance
• High capital requirements
• Difficulty: 85 (Very Hard)

Best Practices

• Start with easy to moderate difficulty products
• Consider your experience and resources
• Use recommendations to plan strategy
• Gradually tackle harder products
• Factor in your unique advantages