With thousands of products to choose from, how do you identify the best opportunities? Our Opportunity Score Calculator evaluates products across multiple dimensions to help you find winners.

What is Opportunity Score?

Opportunity Score is a 0-100 rating that evaluates product potential based on:

• Profitability (40%): Profit margins and ROI
• Competition (30%): BSR, competitor count, reviews
• Sales (20%): Monthly sales volume and trends
• Seasonality (10%): Demand patterns

Higher scores indicate better opportunities.

Understanding Scores

80-100 (Excellent): High profit, low competition, good sales, stable demand

65-79 (Good): Decent profit, moderate competition, acceptable sales

50-64 (Fair): Lower profit, higher competition, moderate sales

Below 50 (Poor): Low profit, high competition, low sales

Real-World Example

Product A:

• Profit margin: 35%
• BSR: 2,000
• Competitors: 300
• Monthly sales: 200 units
• Seasonality: Year-round
• Opportunity Score: 78 (Good)

Product B:

• Profit margin: 20%
• BSR: 15,000
• Competitors: 2,000
• Monthly sales: 50 units
• Seasonality: Seasonal
• Opportunity Score: 45 (Poor)

Product A is clearly the better opportunity!

How to Use Opportunity Scores

• Score multiple products and compare
• Prioritize products with scores 65+
• Consider your unique advantages
• Use scores as a guide, not strict rule
• Re-calculate as market conditions change