Choosing the right keywords is crucial for Amazon success. But how do you know which keywords are worth targeting? Our Keyword Difficulty Tool helps you find easy-to-rank keywords with good search volume.

What is Keyword Difficulty?

Keyword difficulty measures how hard it is to rank for a keyword on Amazon. It considers:

• Competition level: Number of products ranking
• Competitor strength: Reviews, ratings, sales
• Search volume: How many people search for it
• PPC costs: Cost to advertise for this keyword

Understanding Difficulty Scores

Our tool provides a difficulty score from 0-100:

• 0-30 (Easy): Low competition, good for beginners
• 30-50 (Moderate): Some competition, achievable with effort
• 50-70 (Hard): High competition, requires strong listing
• 70-100 (Very Hard): Extremely competitive, difficult to rank

What is Opportunity Score?

Opportunity score combines difficulty and search volume:

• High opportunity: Low difficulty + High search volume
• Low opportunity: High difficulty + Low search volume

Focus on keywords with high opportunity scores for best results.

Real-World Example

Let's analyze two keywords:

Keyword 1: "kitchen knife"

• Search volume: 50,000/month
• Competitor count: 10,000+
• Average reviews: 5,000+
• Difficulty: 85 (Very Hard)

Keyword 2: "stainless steel kitchen knife set with block"

• Search volume: 2,000/month
• Competitor count: 500
• Average reviews: 200
• Difficulty: 35 (Easy)

The long-tail keyword is much easier to rank for, even with lower search volume!

Keyword Strategy Tips

• Start easy: Target keywords with difficulty 20-40
• Use long-tail keywords: More specific = less competition
• Focus on opportunity: High opportunity score = better ROI
• Gradually scale: Move to harder keywords as you grow
• Track performance: Monitor which keywords convert

How to Use the Tool

1. Enter your keyword
2. Add search volume (from Helium10, JungleScout, etc.)
3. Enter competition data (competitor count, reviews, ratings)
4. Get difficulty and opportunity scores
5. Prioritize keywords with high opportunity scores