Not all products are worth selling. Some have too much risk, too little profit, or too many problems. Our Do Not Sell Score helps you identify high-risk products to avoid.

What is Do Not Sell Score?

Do Not Sell Score evaluates products for risk factors:

• Low Profit Margins: Not enough profit to justify risk
• High Competition: Too many competitors
• Poor Reviews: Low ratings indicate problems
• Legal Issues: Regulatory or IP concerns
• Seasonality: Limited selling window
• Market Saturation: Oversaturated market

Higher scores indicate higher risk.

Understanding Risk Scores

0-30 (Low Risk): Safe to sell, minimal concerns

30-50 (Moderate Risk): Some concerns, proceed with caution

50-70 (High Risk): Significant concerns, high risk of failure

70-100 (Very High Risk): Avoid selling, too risky

Real-World Example

Product A (High Risk):

• Profit margin: 8% (very low)
• Competitors: 5,000+
• Avg reviews: 10,000+
• Legal issues: Potential IP concerns
• Do Not Sell Score: 78 (Very High Risk)

This product should be avoided - too much risk, too little reward.

Common Red Flags

• Profit margin below 15%
• Thousands of competitors
• Low average ratings (<4.0)
• Legal or regulatory concerns
• Highly seasonal demand
• Oversaturated market

Best Practices

• Avoid products with scores above 70
• Be cautious with scores 50-70
• Consider your risk tolerance
• Use scores as warning signals
• Combine with other research