Bundle Builder: Create Profitable Product Bundles for Amazon FBA
Published: January 2025
Product bundles can increase average order value, improve profit margins, and differentiate your products. Our Bundle Builder helps you create profitable bundles.
Why Create Bundles?
Bundles offer benefits:
- Higher AOV: Increase average order value
- Better Margins: Often higher profit margins
- Differentiation: Stand out from competitors
- Value Perception: Customers see more value
- Inventory Management: Move slower products
What Makes a Good Bundle?
Good bundles:
- Complementary: Items that go well together
- Value: Offer real value to customers
- Profitable: Maintain good profit margins
- Logical: Make sense to customers
Real-World Example
Individual products:
- Cutting board: $29.99, cost $10, profit $12
- Knife set: $39.99, cost $15, profit $17
- Total individual: $69.98, profit $29
Bundle:
- Bundle price: $59.99 (14% discount)
- Total cost: $25
- Bundle profit: $27
- Profit per unit: Higher than individual!
Plus, you move more inventory and increase AOV!
Best Practices
- Bundle complementary items
- Offer 10-20% discount
- Maintain good profit margins
- Test different combinations
- Monitor bundle performance